WineIntro.com Advertising Philosophy
Our aim in our advertising is to show quality ads - and as few as humanly possible - to maintain our site operations. We primarily want those ads to be for companies that we feel good in promoting - high quality organizations that are bringing quality products to our users. We like to promote books, movies and products that help to encourage, uplift and entertain people. There is enough negativity and discouragement in this world. We want to use our size to help educate people, encourage people and help them reach their goals.
We Refuse all Pop-Up, Pop-Under, Interstitials, etc.
We have very clear instructions to the ad agencies we work with to only show basic ad types - and only in the top, left and right of every page. These ads make sure that WineIntro's bills are paid. Any excess ads we have available go to charity organizations, to help them help others. We never want to take advantage of or use our visitors. We show only the ads we need to - and in as non-intrusive a manner as possible. We don't want flashing ads, obnoxious ads, ads for questionable items. We want all ads on our site to reflect our commitment to helping others.
Because of this, the ads we do run are paid attention to. We get some of the highest clickthrough rates in the industry.
Unmonitored High-Bidder Ads Refused
At WineIntro, we never run Google random highest-pay-gets-top-listing-regardless-of-quality ads. Those ads would be the antithesis of what WineIntro is about. In the past when we experimented with those ads, we found that unscrupulous advertisers would bid on key words having nothing to do with their topic - or even worse, being against that topic. An organic winery list would see anti-organic ads solely because of someone bidding up the price. We do not let the highest bidder get our site. We choose ads based on quality. All ads on our site contain a message that is in tune with the content we run.
If you have any questions at all about an item being promoted at WineIntro, please do not hesitate to contact the WineIntro Webmaster
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