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On September 5, 2000, PETA placed an indefinite moratorium on our McCruelty campaign when McDonald's agreed to require basic improvements in the way that its suppliers treat animals. Since then, PETA has tried to work with the company to make further improvements in the way that its chickens are slaughtered in the U.S.—but McDonald's has refused to do anything more to eliminate the worst abuses that chickens killed for its restaurants suffer.
All of McDonald's U.S. chicken suppliers use a system called "electrical immobilization" to kill birds, which involves dumping birds out of transport crates and hanging them upside-down in metal shackles—often resulting in broken bones, extreme bruising, and hemorrhaging. The birds then have their throats cut while they are still conscious and are often immersed in tanks of scalding-hot water while they are still alive and able to feel pain.
We are lifting our moratorium on the McCruelty campaign and need your help to persuade McDonald's to demand that its suppliers switch to a less cruel method of chicken slaughter called controlled-atmosphere killing, or CAK. Every published report on controlled-atmosphere killing systems to date—including a 2005 study by McDonald's—concludes that it is the least cruel form of poultry slaughter available. And some of McDonald's suppliers in Europe already use the system!
Please write to McDonald's today and demand that it phase in the exclusive use of controlled-atmosphere killing of chickens by requiring that its suppliers switch to this method over time. You can also help by cross-posting this e-mail message and forwarding it to others who are interested in standing up for animals.
Thank you for your continued support and for all that you do for animals!
Executive Vice President
[url=http://www.petatv.com/tvpopup/video.asp?video=McCruelty_8thcut_final_2_12_09-STD&Player=wm]click here for video[/url]